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LG U+ has taken the smartphone market by storm, doubling the public subsidy for Samsung’s latest flagship, the Galaxy S24 series. This unprecedented decision, effective immediately, raises overall benefits to a maximum of 450,000 won. The motivation behind this significant subsidy increase stems from a recent call by the Korea Communications Commission for the expansion of public subsidies for smartphones.
Unusual Timing and Increased Pre-orders
Timing the Subsidy Surge
The timing of this subsidy surge is noteworthy, occurring just three days after the official launch of the Galaxy S24 series. Such swift adjustments in public subsidies are uncommon in the tech industry and have raised eyebrows among consumers and industry experts alike.
Impact on Pre-order Dynamics
The immediate consequence of this subsidy boost is an unexpected challenge for pre-order customers. Those who eagerly pre-ordered the S24 from LG U+ now find themselves having paid a higher price than the official sale cost. This unanticipated turn of events has led to a 25% increase in pre-orders compared to the previous version of the Galaxy series.
Subsidy Breakdown: S24, S24 Plus, and Ultra
Delving into the specifics of the publicly announced subsidy for Samsung’s Galaxy S24 series, including the S24, S24 Plus, and Ultra models, the subsidy ranges from 120,000 to 450,000 won, depending on the selected plan. Compared to the previous subsidy structure, this marks a substantial increase, ranging from 68,000 to 246,000 won on the company’s new flagship phones.
Government Policy Influence
The sudden expansion of publicly announced subsidies is not without external influence. Recent reports suggest that the Korea Communications Commission played a pivotal role in advocating for this policy shift. The government’s push for increased public subsidies, especially for smartphones like the Galaxy S24 series, reflects a broader strategy to enhance accessibility and affordability.
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