by The Power of qualcomm Snapdragon Spaces in Real Estate and Architecture the dynamic realm of design, branding, and technology, the collaboration between MSM.digital and mixed.world takes customer engagement to unprecedented heights. By working together, these innovative companies embark on large scale projects, going into experimental marketing, ar/vr training, and content creation within the domains of architecture and real estate.
Highlights
Virtual Places: Redefining Real Estate Experiences
At the heart of their collaboration lies Virtual Places, a cutting-edge mixed-reality experience that introduces a 3D map displayed on a table to users in disparate locations. Wearing AR glasses, individuals share the immersive experience of touring, discussing, and interacting with the map in real time. The synergy between MSM.digital’s design proficiency and mixed.world’s multi-user expertise is exemplified in the groundbreaking Wilhelm Project.
The Wilhelm Project: Unveiling Buildings in 3D Before Construction
Utilizing the Snapdragon Spaces™ XR Developer Platform, Microsoft Bing Maps SDK, and detailed maps of downtown Berlin, the Wilhelm Project brings architecture to life. With Virtual Spaces, users can explore and tour 3D representations of buildings months before they materialize. This revolutionary approach empowers architects and real estate agents, offering prospective occupants and investors a comprehensive view of both the exterior and interior.The virtual tour allows users to scrutinize specific aspects of the building, story by story, in a transparent, holographic view. From a penthouse apartment on the seventh floor to intricate furnishings and details, Virtual Places adds a new layer of interactivity and creativity to the traditional sales process.
Technological Foundations: Snapdragon Spaces and Dual Render Fusion
To realize these groundbreaking experiences, mixed.world leverages the Dual Render Fusion feature as the foundation for all applications built on Snapdragon Spaces. This technology enables users wearing connected AR glasses to witness the spatial map in real time in full 3D. Simultaneously, users navigate the augmented reality world with typical gestures on a device powered by Snapdragon® technology.
Elevating Multi-User Experiences with Local Spatial Anchors
To enhance the multi-user experience, mixed.world incorporates Local Spatial Anchors, ensuring everyone sees the same content anchored at the same position and location. Additionally, the company introduces a cloud-based version of these anchors, allowing devices in different locations to anchor to the same virtual table simultaneously.
Camera Frame Access: Extending Engagement with Image-Based Cube Tracking
Incorporating Camera Frame Access, mixed.world enables image-based cube tracking, providing users with an interactive element using a paper cube. This feature extends customer engagement by offering a unique and captivating interaction within the augmented reality environment.
Contributing to the Developer Community: Ultra-Sync and Recognising
The potential within Snapdragon Spaces, MSM.digital and mixed.world contribute Ultra-Sync and View-Port features to the developer community. Ultra-Sync, at the core of Virtual Places, facilitates multi-user sharing locally and remotely with exceptional performance. View-Port, another innovative feature, allows an external camera to capture and film shared virtual experiences, providing a supplemental perspective for events and showcases.