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Recently Mark Gurman suggested that Apple might follow the iCloud + subscription model by offering AI powered features under a potential product called “Apple Intelligence”. However, CEO Tim Cook has clarified Apple’s stance on this matter
Tim Cook’s response to Apple Intelligence
In response to speculations, Tim Cook stated in an interview that Apple never considered charging for Apple Intelligence. He compared AI to innovations like multi-touch, calling it a fundamental feature of smart devices, not something Apple intends to monetize directly.
This shows Apple’s broader philosophy of integrating advanced technologies seamlessly into its ecosystem without immediate financial barriers, reinforcing their focus on user experience over monetization. Along with this Cook also mentioned the rise of its AR devices and how more developers are actively creating apps for the Vision Pro, signaling strong adoption and innovation
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